transparency

in 1996 I started writing a book, “Information is the user interface”. I never finished it, but the theme is more alive today today than it was 1996.

A new trend that is starting to emerge with  business communication is transparency. Ad agencies are getting into the action, look at the CPB campaign for Domino’s and startups are doing it as well.

Last night at New Tech Boulder a local company, Sparkfun, shared their business strategy and growth from bedroom to a 50 thousand square foot facility and last week Backflip studio’s CEO shared his personal and corporate story with a group of students I teach at BDW.

Thanks for sharing.