AT&T, Verizon and the IPhone
Posted: November 8, 2009 Filed under: Search Leave a comment »Reports are starting emerge that Verizon is going to get the IPhone in the 3rd or 4th quarter of 2010. Deadlines are a great motivator for startups, but I wonder if a company like AT&T can turn it around.
If this rumor is true, here is my advice to AT&T. Hire a group of entrepreneurs instead of McKinsey. You have an amazing opportunity, don’t blow it.
I will give you a few ideas for free, if you would like more ask:
- fix the locations with biggest cluster of tech people first
- change your strategy on transparency
- create a new campaign that leverages the people that influence, make them more famous
Good Luck AT&T, I have no reason not to cheer for you. I just want my IPhone to work, let’s go kick Verizons @$s.
